Balaji Telefilms: A Success Story
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR007 |
Electronic Format: Rs.
200;
Courier (within India):Rs. 25 Extra
Themes--- |
| Case Length |
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5 Pages |
| Period |
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1994-2002 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Balaji Telefilms Ltd |
| Industry |
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Media, Entertainment & Information |
| Countries |
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India |
Abstract:
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Balaji Telefilms Ltd, a public-listed media software production company, helped to bring about the transformation of the Indian television industry.
The case explores the factors that led to the company's success, and examines the strategic vision of Ekta Kapoor, the creative genius behind the company.
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Issues:
» Strategic Vision, Indian Television Industry
Contents:
Keywords:
Balaji Telefilms Ltd, public-listed, media, software production company, Indian television industry, factors, company's success, strategic vision, Ekta Kapoor, creative genius
Balaji Telefilms: A Success Story
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